CNCN is a shanghainese fashion brand owned by the fashion group Kickboxer, leader of men clothing in China.
CNCN is focusing his fashion designs with only 2 colours (Black&White) and is targeting only bold & creative men.
I was in charge of the logo design, stationery, visual identity system and also to define the brand territory. I created and designed a bold, stencil and masculine type font based on "gotham" suitcase for the CNCN lettering logo.
