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Unilever – Vaseline Branding Design

VaselineVoltChina_Presentation-03A
Vaseline is a generic term for "petroleum jelly". In China, this term was already used by several companies for their own cosmetics products before Unilever launched their Vaseline® range in the chinese market. Unfortunately, they can't sue theses companies for naming property in this country. Our work was to provide branding & graphic solutions to link the logo "凡士林" with the current Vaseline® Logo.
Client
Unilever
Position/Role
Design Director
Work
Branding Design
Release Date
2014
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