Vaseline is a generic term for "petroleum jelly". In China, this term was already used by several companies for their own cosmetics products before Unilever launched their Vaseline® range in the chinese market. Unfortunately, they can't sue theses companies for naming property in this country.
Our work was to provide branding & graphic solutions to link the logo "凡士林" with the current Vaseline® Logo.
- Client
- Unilever
- Position/Role
- Design Director
- Work
- Branding Design
- Release Date
- 2014